Do you cover all of Richmond?

Yes. We plan across all 16 areas named on the City of Richmond's planning area key map, from City Centre and Steveston to Sea Island and the South Arm Islands.

Do you work with trades outside Richmond?

Our focus here is Richmond, but many Richmond crews also serve Vancouver, Burnaby, New Westminster or Delta. We include those cities in your plan where the drive and the job value make sense.

Why use planning areas instead of neighbourhood names people know?

Because they give complete, official coverage with no gaps. In ads and pages we still use the names customers use, such as Steveston Village or Golden Village, where they fit.

Is it worth targeting the agricultural parts of East Richmond?

For some trades, yes. Farm properties need drainage, electrical and building work. The homes are spread out, so targeting by job type and value works better than chasing volume there.

Richmond, BC Areas We Cover for Trade Marketing

We cover the entire City of Richmond. To make sure nothing falls through the cracks, we use the planning areas from the city's Official Community Plan as our base map, then layer on what matters to a trade: housing type, who approves the work, how far the trip is, and what kind of job is common there. The full list of planning areas appears below this page's text.

Richmond Marketing is a marketing and consulting service for trades. We are not a contractor; we help your crew win work in these areas, and you do the work.

OCP planning areas: why we use them

Richmond's planning area key map names 16 areas (the city numbers them 1 to 15, with Cambie split into West Cambie and East Cambie). That gives us complete, official coverage with no gaps, which matters when you set up Google service areas or decide where an ad should run.

A few city-wide numbers set the scene. The 2021 Census counted 209,937 residents and about 85,000 private dwellings, of which 81,080 were occupied by usual residents. Apartments were the most common dwelling type, followed by single-detached houses and then row houses. In plain terms: a Richmond trade serves towers, townhouse complexes and houses in roughly comparable numbers, and each needs a different pitch.

Richmond's climate follows the BC south coast pattern of mild, wet winters. For trades on a low, flat island, that means rain-season work (roofs, gutters, drainage, sump pumps, leaks) arrives in a predictable wave every fall and winter. Our seasonal calendar guide maps it month by month.

City Centre

City Centre is where Richmond grows upward. Towers and mid-rise buildings cluster along No. 3 Road and the Canada Line, around Richmond Centre, Aberdeen Centre and Golden Village, the commercial stretch between Alderbridge Way and Capstan Way.

For trades, that means:

Strata and management firms decide much of the work. Common-property plumbing, electrical and parkade jobs go through councils and managers. Our strata service is built for this.
In-suite work is small but frequent. Faucets, dishwashers, lighting, flooring touch-ups and painting between tenants.
Commercial work around the malls for tenant improvements, signage electrical and restaurant plumbing.
Language matters. Dense residential blocks here include many Cantonese- and Mandarin-speaking households.

Marketing focus: fast-response paid search for in-suite emergencies, clear credentials for managers, and bilingual pages where your customer list supports it.

Steveston

Steveston sits in the southwest corner, around Steveston Village, the historic waterfront business district. The housing mix includes older detached homes, newer townhouses and some low-rise condos.

Trades see demand for renovation and repair work on aging houses, plumbing updates, electrical upgrades, exterior painting and roofing. The village itself has storefronts and restaurants that need trade support too.

Marketing focus: local search pages that speak to older-home work, strong photo proof from the area, and reviews from Steveston customers. Crews based on the north side of the island should check drive times before targeting it heavily.

Broadmoor, Blundell, Seafair and Thompson

These central and western planning areas are largely residential, with established streets of detached houses, townhouse complexes and pockets of low-rise buildings. Many homes date from decades of earlier growth, which keeps renovation, re-roofing, repiping and electrical panel work steady.

Broadmoor and Blundell: central, residential, close to shopping on the main roads. Good ground for homeowner-focused local search.
Seafair and Thompson: on the west side toward the dyke, with many detached homes. Drainage, roofing and exterior work feature in the wet months.

Marketing focus: service pages for planned renovation work, a review routine, and paid search for urgent rain-season calls. This is often where Cantonese and Mandarin service pages earn their keep as well.

Shellmont, Hamilton and East Richmond

The eastern side of the island is a mix of suburban streets and open land.

Shellmont is mostly residential, with detached homes and townhouses near the main east-west routes.
Hamilton sits at the far east end, a smaller residential community closer to New Westminster's Queensborough than to Richmond's centre.
East Richmond is largely agricultural, with farm properties, larger lots and rural roads.

For trades, the east side offers fewer jobs per square kilometre but often larger ones: drainage, outbuilding electrical, well-spaced homes needing roofing or renovation. Marketing focus: target by job type and value rather than volume, and include New Westminster in the service area if you're based near Hamilton.

West Cambie, East Cambie and Bridgeport

The north side of Richmond combines residential growth with commercial and light-industrial land.

Bridgeport is one of Richmond's business districts, with commercial and industrial space near the bridges to Vancouver. Many trade shops and suppliers operate here.
West Cambie has seen newer residential and mixed-use development alongside commercial streets.
East Cambie is mainly residential, with detached homes and townhouses.

Marketing focus: if your shop is in Bridgeport, your map-pack strength will be greatest across the north of the island. Use paid search and strong area pages to reach further south, and be realistic about your service-area settings.

Sea Island, Gilmore, Fraser Lands and South Arm Islands

These planning areas have far fewer homes than the rest of the city.

Sea Island is home to Vancouver International Airport (YVR), one of Richmond's listed business districts, along with a small residential area. Trade work here leans commercial and is usually won through contractors and facility managers, not search ads.
Gilmore and Fraser Lands sit along the southern edges and the Fraser River and carry more industrial, commercial and farm land than housing.
South Arm Islands are river islands with little or no residential demand.

Marketing focus: these areas rarely justify homeowner advertising. If commercial and industrial work suits your trade, a capability sheet and direct relationships work better than broad campaigns.

Nearby municipalities

Richmond is an island, so every trip out depends on a bridge or the tunnel. That makes neighbouring cities a deliberate choice, not an automatic add-on:

Vancouver across the north arm, high demand but heavy competition and traffic
Burnaby to the northeast, reachable for crews based on the north side
New Westminster, a natural fit for crews near Hamilton
Delta to the south through the tunnel, worth it for some trades and painful at rush hour for others

Google allows up to 20 service areas and asks that they stay within about two hours' drive. We'd usually advise far less than that. Our local search service sets these areas based on where your profitable jobs actually come from, and the pricing page shows what a plan costs.

Every Richmond planning area, read the way a trade crew would

Neighbourhoods and communities we cover

OCP planning areas